THE TRAVELING EYE !
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THE TRAVELING EYE !
The Traveling Eye!
1. Subscriber Base
o There are currently over 20.6 million subscribers to Sirius/XM (and still growing)
o Over 60% OEM Automotive Penetration
2. Demographics / Qualitative
o Sirius/XM’s subscriber base is 58% Male, 42% Female
XM subscribers are College Graduates
o Average age of subscriber is 46
o Household Income Average for Sirius/XM subscriber is $102,300
o 42% have children in their households
o The Sirius/XM footprint covers all of North America, the Caribbean and Canada.
The service is available on Smart Phones, Internet Radio and I Pads along with Satellite Television, Airlines and Hotels. New Internet products introduced include Smartphone Apps, IP Tabletop Radios and XM Skydock.
o Sirius/XM listeners spend 2 hours and 45 minutes in their vehicles and over 71% of that time is spent listening to Sirius/XM (compared to 17% spent listening to AM/FM Radio).
o Sirius/XM has less commercial time – 8 minutes per hour on Satellite Radio vs. 15+ minutes per hour on Terrestrial Radio.
Branding resonates on HUR Voices with a maximum of 6 minutes of commercials per hour.
WVON 1690 "The Talk of Chicago"
The Traveling Eye! airs Friday's at 11am (CT) on “The Talk of Chicago” WVON 1690 and on the World Wide Web at
www.WVON.com. WVON Radio provides Chicago with interactive forums to discuss current, social, economic and political issues.
WVON is the leading source of information and community empowerment for Chicago.
WVON Dial location: 1690 – AM
Power: 10,000 WATTS
Broadcasting 24 hrs each day
Weekly cume: 100,800* listeners
Audience age: 25 – 54 are over 90%
Gender: 56% Female/ 44% Male
Ethnicity: 90% African-American
Education: 82% College Educated
This audience is:
125% more likely to take an Ocean Cruise
56% more likely to stay in a hotel 10+ times per year
31% more likely to fly 6+ or more times per year
Then the General Public
This ideally matches the audience for The Traveling Eye! Our programming was designed for the Upscale Consumer/Traveler.
* Source Arbitron